Guess the Logo: 40 Brand Logo Questions
Updated July 23, 2026
Logos are designed to be unforgettable, but can you name the brand from the design alone? Here are 40 “guess the logo” questions with answers, each describing a famous logo for you to identify, from the instantly obvious to the genuinely tricky. Test yourself, then try the live quiz at the end.
Easy logos
Brands you’d recognise in a heartbeat.
1A half-eaten apple, usually silver or black.Reveal
AnswerApple2A golden “M” shaped like two arches.Reveal
AnswerMcDonald's3A white “swoosh” tick, often on shoes.Reveal
AnswerNike4A blue bird in mid-flight (now an “X”).Reveal
AnswerTwitter / X5Four coloured overlapping circles (or a rainbow word).Reveal
AnswerGoogle6A white script wordmark on a red background, fizzy drink.Reveal
AnswerCoca-Cola7A blue “f” on a white square.Reveal
AnswerFacebook8A play button made of red and white.Reveal
AnswerYouTube
Medium logos
You’ll need to think for a second.
1Three parallel stripes forming a mountain shape, sportswear.Reveal
AnswerAdidas2A mermaid (twin-tailed siren) in a green circle.Reveal
AnswerStarbucks3An arrow pointing from A to Z under a smile.Reveal
AnswerAmazon4A bitten-into rounded square with a lowercase letter, streaming.Reveal
AnswerSpotify (green circle with sound waves)5A blue-and-yellow wordmark, flat-pack furniture.Reveal
AnswerIKEA6A prancing horse on a yellow shield, cars.Reveal
AnswerFerrari7Interlocking “LV” letters, luxury fashion.Reveal
AnswerLouis Vuitton8A red bullseye/target shape, US retail.Reveal
AnswerTarget
Hard logos
The ones that catch people out.
1A hidden arrow between the “E” and “x” in the wordmark, delivery.Reveal
AnswerFedEx2A hidden bear inside a mountain, chocolate from Switzerland.Reveal
AnswerToblerone3A logo whose negative space forms a “31”, ice cream.Reveal
AnswerBaskin-Robbins4A logo with a hidden gorilla and lion in the letters, safari-themed? (Hint: it’s actually a wildlife charity panda).Reveal
AnswerWWF (the giant panda)5Overlapping “C”s, French luxury fashion.Reveal
AnswerChanel6A single blue bird? No, three stripes and a globe, telecom.Reveal
AnswerThis describes many; a globe with a bird is Twitter’s old logo7A logo shaped like a stylised “VAIO” showing analog-to-digital, electronics.Reveal
AnswerVAIO (Sony)8A logo whose “Amazon” smile doubles as an arrow: what does the arrow signify?Reveal
AnswerThat Amazon sells everything from A to Z
Think you actually know your stuff? There’s a live General Knowledge quiz further down: 7 questions, ten seconds each.
Jump to the quiz ↓Frequently asked questions
What famous logos have hidden images?
Some classics: FedEx hides an arrow between the “E” and “x”, Toblerone hides a bear in its mountain, Baskin-Robbins hides a “31” in its initials, and the Amazon smile doubles as an arrow from A to Z.
Why are logos so easy to remember?
Great logos use simple shapes, bold colour and often a hidden idea, so the brain encodes them fast, which is exactly what makes “guess the logo” such a fun quiz format.
Think you can do better?
7 live General Knowledge questions · 10s each · see where you rank.
So… how well do you actually know General Knowledge?
You just read the guide. Time to prove it, and find out where you’d land on the Quelo leaderboard.